Summer Surge: The Best Activities to Focus on as a Real Estate Agent This Season

Summer isn't just for BBQs and beach days—it's also prime time for real estate. Buyers are active, sellers are motivated, and the longer days give you more hours to hustle. If you want to capitalize on the summer momentum, here are the top activities to double down on:

1. Maximize Listings and Open Houses
Sellers love listing in the summer. Lawns look great, curb appeal is high, and families want to move before the school year. Prioritize listing appointments and open houses. Stage homes to match the season—bright, airy, fresh—and schedule open houses for weekends when foot traffic is heaviest. Don’t just host them—own them. Promote aggressively, follow up fast, and convert curiosity into closings.

2. Target Relocation and Move-Up Buyers
Summer brings relocations and families looking to upgrade before fall. These buyers are serious and time-sensitive. Focus your marketing on this group: geo-targeted ads near corporate centers, tailored messaging around school district moves, and offering virtual showings for out-of-towners.

3. Work Your Database—Hard
Your past clients and warm leads are enjoying summer too. Check in with a “Just Listed” update, local event invite, or market snapshot. Stay top of mind by being casually helpful—not salesy. A quick call, text, or pop-by with a summer treat can reignite dormant leads. Relationships close deals in this business—nurture them.

4. Build and Batch Content
Take advantage of good lighting and vibrant scenery to create summer content. Film short videos, neighborhood tours, or “Top 3 Tips for Summer Sellers” reels. This content can carry you into the slower months. Batch it now while things look sharp and people are paying attention.

5. Host Client Appreciation Events
Throw a summer picnic, ice cream social, or poolside happy hour. It's a light lift for a heavy return—referrals, social shares, and loyalty. People remember how you make them feel, especially in the sunshine.

Bottom Line:
Summer is your opportunity to sprint while others coast. The agents who show up, stay visible, and act like pros in flip-flops will dominate. The season's full of potential—but it’s up to you to convert heat into hustle and listings into legacy. Don’t let the sun set on your summer without making it count.

If we can help you in anyway call, text or email me at 336-525-1289 chris@pappalardoteam.com